40+Lab

For those who want to antecipate, understand and win with the changes and opportunities generated by the longevity economy

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services

We translate this new demographic reality and its impact on the society, people and business into strategies aiming at generating growth of the Longevity Economy for businesses, regions and countries.

Our portfolio of services reflects our adherence to best practices, our expertise and experience and our commitment to help our Clients to achieve excellent results in their fields.

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Awareness Initiatives

These are projects and actions aimed at generating awareness about the Longevity Economy and its impact in the creation of products and services and HR management
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Strategic Consultancy

Fostering and making the most of the Longevity Economy
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Human Capital

Managing longevity at organisations
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innovAGEING

Business and sales training and insights – affecting client-facing personnel, shop floor environment and communication
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Entrepreneurship and Innovation

New business identification and development, spanning from products and services to obtaining access to Portuguese and European public funds to finance projects
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Longevity Economy

WHAT IS THE LONGEVITY ECONOMY?

The economic activity generated by the needs of people over 40 years of age. This includes the products and services bought directly by them as well as the economic activity generated by such purchases as well as all public investments related to people over 40 and populational ageing in general.

HOW IMPORTANT IS THE LONGEVITY ECONOMY?

The new demographic reality brought about by the increase in life expectancy all over the world (albeit not uniformly) has brought to light the phenomenon of populational ageing.
Therefore, the Longevity Economy is the net result of the difference between the negative impact of such ageing on societies, countries and organisations and the positive impact that adults and older people therein generate or can generate, thus contributing to stability and sustained economic growth.

39

2015

42.9

2025

Population over 50 in the EU

78

2018

88

2025

Jobs created by the longevity economy (values in millions)

6400

Longevity economy generated income (values in millions of euros)

31.5

PIB (%)

37.8

Emprego(%)

What does the longevity economy mean in 2015

European Commission. Silver Economy. Final Report 2018. Technopolis/Oxford Economics